"You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas." -David Ogilvy

PPC Advertising Specialist

What You'll Be Doing

LoveBook LLC is looking for a highly skilled professional who can further improve the efficiency of our CPC marketing. Applicants should be skilled at creating new ad campaigns for multiple digital ad platforms and using metrics to analyze campaign performance. The LoveBook team works in a fun, informal and open environment; we are seeking candidates who would thrive in this unique type of workspace. This position reports to the Director of Marketing and CMO.

Responsibilities
  • Prospect & retarget potential users
  • Build and monitor CPC campaigns on digital ad platforms
  • Discover and test new ad platforms
  • Work with platform account reps to optimize results
  • Interface with our social and creative departments to create campaigns
  • Accountable for overall campaign performance
Skills & Experience
  • Expert knowledge with creating digital ad campaigns on at least one platform
  • Familiarity with most major platforms, including Facebook, Instagram, Google, Pinterest, Twitter, Snapchat and more
  • Easily evaluate campaign performance using applicable metrics
  • Effectively collaborate on ad creative and other projects
  • Keep an open dialogue with multiple departments on a daily basis to identify weaknesses and apply customer-driven improvements
Qualifications
  • At least 2 years direct experience working with digital ad platforms
  • Exceptional written and verbal communication skills
  • Ability to work independently and in a team environment
  • Good time management skills to handle multiple projects with changing priorities
  • Bachelor's Degree in Marketing or a related field preferred, but not required
Perks of the Job
  • Eligible for BCBS Health Insurance after 30 days
  • Flex Hours. Workday start/end time flexibility
  • Opportunities to work remotely
  • Flexible vacation time (Upon approval)
  • 401k 4% matching (After 6 months employment)
  • Opportunity for annual bonus (based on profitability & performance)

Apply

Location

Rochester, MI

Department

Marketing

Employment Type

Full-Time

Experience Level

Mid Level

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